Creative review for Performance Max and Search
Finds the headlines, descriptions and extensions dragging each asset group or search ad down, and writes on-brand replacements that fit Google's character limits.
- Compares assets only within the same type and asset group, or the same responsive search ad
- Scores callouts, sitelinks and structured snippets, and flags missing ones
- Blends CTR, conversion rate, value per 1,000 impressions and Google's label
- Flags policy risks, near-duplicates and missing themes
- Learns the brand from the client's site so new copy only uses real claims